There is many ways to advertise something, whether it be products or campaigns. Advertising goes back for centuries whether it be carving into walls and so on. The thing is over the years advertising has evolved in many ways, there is so many ways a message can get through to the customer but they all full under a category at some point.
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising. Print advertising is becoming cheaper with time because digital is becoming more popular. Print advertising varies in cost, this is because of the size of the ad the exposure and so on. You can also have the ad placed in more than once which increases the cost. You can also have print advertising sent to a direct market audience, this kind of information would cost you money though.
Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than permission with these campaigns, and they will spread via word of mouth and social media.
A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers. This can be a very good way to advertise, there is many things to take into account for example the time of day for that certain person watching TV to listening to the radio. The company buys the stop which has been considered and then the time and so on, taking all of these things into account makes the price range massively.
Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home. The most common way to show outdoor advertising is the use of billboards, they are massively popular but there are lots of things to take into account. With billboards location also matters because if you put a item to sell to students on a billboard near a old peoples home you aren’t going to get full exposure. If you were to put it in the middle of a city center on the other hand it would be very different. This method is effective but should only be used as secondary to a campaign or so on. Also 6 words is about ideal but show it don’t say it. There is also a 2 second rule which you have to take into consideration so lots of information is a no no, but if its clear and cleaver it can be very effective.
Public Service Advertising,
Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. This can be a very effective way to advertise usually used to inform people for example stop smoking and better health and so on. It does cost but is normally just for a non-profit cost. This is the kind of method that could be used for a campaign like this one.
Product Placement Advertising,
In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. Product placement can be very effective depending on how successful the movie or show is, the costs can vary as its an agreement between the show and company, for example Audi and Converse paid to have their products shown in the movie I Robot.
Cell Phone & Mobile Advertising,
A relatively new form of advertising, but one that’s spreading rapidly, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter and Facebook.
Online Advertising ( Digital ),
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact there are ads on any page you visit and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.